Media - Learningneverstops

Awareness Media Campaign: The Complete Guide

A marketing organization can be simply referred to as an organization consisting of a group of people working towards a common purpose, that is, profit and sales maximization, image building and customer satisfaction. Today, I would like to talk about how a marketing organization, with the use of media strategies and tools, can create an effective awareness campaign. And, for that, I’d like to use the same example I have used previously for education purposes. The example is: Samsuix Ltd,…

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The Role of Media as Tastemakers

Most people have not been to the Amazon Rainforest yet they were able to explore this famous place through a virtual field trip by Discovery Channel. Kim Kardashian is a very famous American media celebrity and businesswoman, yet “Keeping Up with the Kardashians” allowed common people to keep track of what’s happening in both her personal and professional life. These are mere examples of how the picture we have of the world is actually shaped by the media. We see…

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What Is Media Literacy and Why Does It Matter? (Part 3)

There was a time when the media had such a strong impact on people that it used to define how they saw the world and established their expectations. Today, however, the media does not wield the same level of power since people are more aware of how the media works, how media material is created, and who owns the media, reducing the media’s impact on their lives. This is referred to as media literacy. Two articles have already been written…

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What Is Media Literacy and Why Does It Matter? (Part 2)

While new and digital forms of media had to wait for the development of new technologies before coming to life, old media can trace its origins back to the Gutenberg Press, invented around 1436, and the electrical telegraph, patented in the US around the 1840s. The broadcast media revolution can be said to have kicked off with the invention of the radio and television system. Even if the first printed newspapers and first broadcasted content were heavily censored by the…

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What Is Media Literacy and Why Does It Matter?

The media doesn’t confine itself to honest journalism as many think it does and is often entangled in a vicious circle of lies, mythmaking and manipulation. Journalists, for example, have often used sensationalism to increase their ratings while advertisements are created and published with the sole purpose of selling products or services and promoting a specific lifestyle that would benefit the capitalists. Hence, it can be assumed that every group or individual in the media world has their own set…

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5 Simple Ways of Teaching Life Lessons To Your Kids

Do you think you are giving your children enough vital life lessons? Or do you feel you have little time for them because they are so busy with homework, club activities, and other daily routines? Teaching your child life lessons about relationships, emotions, integrity, and more is important for every parent. These life lessons will contribute to your child’s happy and healthy life. Here are some simple ways you can do so: 1) Find Moments of Learning in Daily Activities…

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The Emergence Of Popular Culture (Part 2)

It is essential to be aware that popular culture is a critical feature of our current contemporary society. Even if the term might still not be clear, John Storey has developed six definitions to help us better understand this worldwide phenomenon. John Storey’s Definitions The second aspect of mass culture is mass consumption. It implies that the finished product will be consumed by many people who are also non-discriminating consumers. Someone who listens to classical music will have set taste…

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The Emergence Of Popular Culture

Truth to be told, the very term popular culture is not always clear. It is not easy to define what it refers to exactly. Popular culture manifests itself in multiple and various forms and most importantly, it must not be limited to a small group, to the elite. As a result, it must not require any form of specialized knowledge to appreciate and understand it. Most people can easily identify what falls under the classification of popular culture. However, it…

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The Role Of Mass Media In Our Lives

Don’t we all start the morning with a quick glimpse on Facebook or Twitter? And, don’t we all go through a hard-working day with TikTok videos? So, by now, you realize that mass media can assume various functions vis à vis an individual. Being a form of communication, the media acts as a communicator to the mass as well as acts as a message transmitter to its audience. Therefore, media is found to assume the following roles: Informing, instructing, promoting…

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