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Category: Media

Unveiling the Horrors: The Gwangju Inhwa School and the Impact of “Silenced” in Raising Awareness of Child Abuse

Unveiling the Horrors: The Gwangju Inhwa School and the Impact of “Silenced” in Raising Awareness of Child Abuse

In the Korean movie “Silenced,” also known as “The Crucible,” we are confronted with a harrowing portrayal of the dark realities that occurred at the Gwangju Inhwa School. This heart-wrenching film, released in 2011 and directed by Hwang Dong-hyuk, is based on the novel of the same name written by Gong Ji-young, which was inspired by true events. “Silenced” shines a stark and unflinching light on the disturbing incidents of abuse and injustice that took place within the walls of…

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Awareness Media Campaign: The Complete Guide

Awareness Media Campaign: The Complete Guide

A marketing organization can be simply referred to as an organization consisting of a group of people working towards a common purpose, that is, profit and sales maximization, image building and customer satisfaction. Today, I would like to talk about how a marketing organization, with the use of media strategies and tools, can create an effective awareness campaign. And, for that, I’d like to use the same example I have used previously for education purposes. The example is: Samsuix Ltd,…

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The Role of Media as Tastemakers

The Role of Media as Tastemakers

Most people have not been to the Amazon Rainforest yet they were able to explore this famous place through a virtual field trip by Discovery Channel. Kim Kardashian is a very famous American media celebrity and businesswoman, yet “Keeping Up with the Kardashians” allowed common people to keep track of what’s happening in both her personal and professional life. These are mere examples of how the picture we have of the world is actually shaped by the media. We see…

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What Is Media Literacy and Why Does It Matter? (Part 3)

What Is Media Literacy and Why Does It Matter? (Part 3)

There was a time when the media had such a strong impact on people that it used to define how they saw the world and established their expectations. Today, however, the media does not wield the same level of power since people are more aware of how the media works, how media material is created, and who owns the media, reducing the media’s impact on their lives. This is referred to as media literacy. Two articles have already been written…

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What Is Media Literacy and Why Does It Matter? (Part 2)

What Is Media Literacy and Why Does It Matter? (Part 2)

While new and digital forms of media had to wait for the development of new technologies before coming to life, old media can trace its origins back to the Gutenberg Press, invented around 1436, and the electrical telegraph, patented in the US around the 1840s. The broadcast media revolution can be said to have kicked off with the invention of the radio and television system. Even if the first printed newspapers and first broadcasted content were heavily censored by the…

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What Is Media Literacy and Why Does It Matter?

What Is Media Literacy and Why Does It Matter?

The media doesn’t confine itself to honest journalism as many think it does and is often entangled in a vicious circle of lies, mythmaking and manipulation. Journalists, for example, have often used sensationalism to increase their ratings while advertisements are created and published with the sole purpose of selling products or services and promoting a specific lifestyle that would benefit the capitalists. Hence, it can be assumed that every group or individual in the media world has their own set…

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Top 5 Queer Books That You Must Read

Top 5 Queer Books That You Must Read

I don’t need to tell you how terrible this year has been in ways none of us could have predicted in advance. Nor am I particularly interested in the silver linings of horror and pain. But in the face of the pain, we’ve all experienced this year, there are opportunities to choose joy, however fleeting. And this year, it’s undeniable that many great books by queer and LGBTQ+ authors have made their way into the world- both a joyful thing…

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3 Minutes To Understand Cross-Channel Strategy

3 Minutes To Understand Cross-Channel Strategy

With the advent of technology and the Internet, consumers are now doing their shopping online. This is why more and more companies are going digital. They have even managed to develop much more effective strategies, namely the cross-channel strategy. What is it? How can we create it? What are the tools to use? So, without further ado, let’s dive into this blog and learn some of the things everyone ought to know and understand about cross-channel strategy. What is a cross-channel…

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The Emergence of Popular Culture (Part 5)

The Emergence of Popular Culture (Part 5)

It is critical to recognize that popular culture is an important aspect of our current contemporary society. Even if the term remains ambiguous, John Storey has developed a model to help us better understand this global phenomenon. Influences of Industrial Revolution An area the industrial revolution influenced, which is also relevant to the evolution of popular culture, is the printing press. Although the German printer Johannes Gutenberg made a significant contribution to the printing revolution in fifteenth century Europe with…

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Top 4 Ways Social Media Can Affect Our Mental Health

Top 4 Ways Social Media Can Affect Our Mental Health

Our mental health is something that we need to take care of and now more than ever this is the case. If you are an older Gen Z like me, then you grew up with social media and the internet. Our lives are intertwined with our phones and how much time we spend on them. Social media have become a big part of all our lives, and it impacts how we interact with others and is also a way for…

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