In the Korean movie “Silenced,” also known as “The Crucible,” we are confronted with a harrowing portrayal of the dark realities that occurred at the Gwangju Inhwa School. This heart-wrenching film, released in 2011 and directed by Hwang Dong-hyuk, is based on the novel of the same name written by Gong Ji-young, which was inspired […]
A marketing organization can be simply referred to as an organization consisting of a group of people working towards a common purpose, that is, profit and sales maximization, image building and customer satisfaction. Today, I would like to talk about how a marketing organization, with the use of media strategies and tools, can create an […]
Most people have not been to the Amazon Rainforest yet they were able to explore this famous place through a virtual field trip by Discovery Channel. Kim Kardashian is a very famous American media celebrity and businesswoman, yet “Keeping Up with the Kardashians” allowed common people to keep track of what’s happening in both her […]
There was a time when the media had such a strong impact on people that it used to define how they saw the world and established their expectations. Today, however, the media does not wield the same level of power since people are more aware of how the media works, how media material is created, […]
While new and digital forms of media had to wait for the development of new technologies before coming to life, old media can trace its origins back to the Gutenberg Press, invented around 1436, and the electrical telegraph, patented in the US around the 1840s. The broadcast media revolution can be said to have kicked […]
The media doesn’t confine itself to honest journalism as many think it does and is often entangled in a vicious circle of lies, mythmaking and manipulation. Journalists, for example, have often used sensationalism to increase their ratings while advertisements are created and published with the sole purpose of selling products or services and promoting a […]
I don’t need to tell you how terrible this year has been in ways none of us could have predicted in advance. Nor am I particularly interested in the silver linings of horror and pain. But in the face of the pain, we’ve all experienced this year, there are opportunities to choose joy, however fleeting. […]
With the advent of technology and the Internet, consumers are now doing their shopping online. This is why more and more companies are going digital. They have even managed to develop much more effective strategies, namely the cross-channel strategy. What is it? How can we create it? What are the tools to use? So, without […]
It is critical to recognize that popular culture is an important aspect of our current contemporary society. Even if the term remains ambiguous, John Storey has developed a model to help us better understand this global phenomenon. Influences of Industrial Revolution An area the industrial revolution influenced, which is also relevant to the evolution of […]
Our mental health is something that we need to take care of and now more than ever this is the case. If you are an older Gen Z like me, then you grew up with social media and the internet. Our lives are intertwined with our phones and how much time we spend on them. […]
