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Category: Media

Top 10 Gen Z Slang That You Ought To Know

Top 10 Gen Z Slang That You Ought To Know

Language changes and evolve over time, and each generation have their own lingo that separates them from adults. According to linguistics like Bucholtz and Preece, the formation and creation of slang is part of youth culture, and it is a way for them to demarcate themselves from mainstream society. Language for them thus acts as the formation of any anti-society. In layperson’s terms or for people who don’t have a master’s in linguistics, it means that each new generation of…

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The Emergence Of Popular Culture (Part 2)

The Emergence Of Popular Culture (Part 2)

It is essential to be aware that popular culture is a critical feature of our current contemporary society. Even if the term might still not be clear, John Storey has developed six definitions to help us better understand this worldwide phenomenon. John Storey’s Definitions The second aspect of mass culture is mass consumption. It implies that the finished product will be consumed by many people who are also non-discriminating consumers. Someone who listens to classical music will have set taste…

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The Emergence Of Popular Culture

The Emergence Of Popular Culture

Truth to be told, the very term popular culture is not always clear. It is not easy to define what it refers to exactly. Popular culture manifests itself in multiple and various forms and most importantly, it must not be limited to a small group, to the elite. As a result, it must not require any form of specialized knowledge to appreciate and understand it. Most people can easily identify what falls under the classification of popular culture. However, it…

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The Role Of Mass Media In Our Lives

The Role Of Mass Media In Our Lives

Don’t we all start the morning with a quick glimpse on Facebook or Twitter? And, don’t we all go through a hard-working day with TikTok videos? So, by now, you realize that mass media can assume various functions vis à vis an individual. Being a form of communication, the media acts as a communicator to the mass as well as acts as a message transmitter to its audience. Therefore, media is found to assume the following roles: Informing, instructing, promoting…

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